Harmony Land / 2025
This project is a promotional advertisement. Puptopia Festival is an urban dog festival in the United States and a utopian world for humans and dogs, filled with possibilities, play, food, and performances in a thoughtfully designed space for free interaction and emotional connection. This project envisions a big family where people can escape daily stress and return to the pure joy of companionship with their dogs. Overall, it conveys an ideal model of coexistence.
Software: Procreate, Adobe After Effects, Adobe Photoshop, Adobe Premiere Pro
Music: The Future of Innovation – Jamendo (Adobe Stock)
Process
Puptopia Festival is a vibrant urban dog festival held across the United States that celebrates dogs as the protagonists while highlighting the bond between people and their pets. The event includes Best in Show Arena for dog centered shows, PAWground as a photo playground, K9 Lounge for relaxing and socializing, SPAW for dog spa treatments, Pupformance for interactive activities, a Vendor Marketplace featuring dog products, and stage programming with educational presentations. With clean linear typography, bright high saturation colors such as yellow and green, and simple childlike cartoon visuals, Puptopia creates a joyful utopian world where dogs can run, play, learn, and relax while owners shop and connect.
Concept Development
Storyboard
Rough Style Frames
Scene and Color Tests
