Sour Patch Kids / 2024
These style frames class project for a Sour Patch Kids promo visualize the candy’s sour-then-sweet experience. Sour sugar cracks Mars’ surface like the candy’s initial sour taste, then flowers bloom as the sugar fades, healing the planet and brightening its colors—mirroring the transformation from sour to sweet. Finally, the candy melts, revealing the logo.
Software: Adobe Photoshop
Process
Sour Patch Kids was founded in Canada in the early 1970s by Frank Galatolie and renamed in 1985, later becoming part of Mondelez International. Known for its signature “Sour Then Sweet” flavor, the gummy candy is made with ingredients like invert sugar and sour sugar to create a sweet and tangy taste. Popular with both kids and adults, it is enjoyed as an everyday snack or holiday treat.
Storyboard
Rough Style Frames
